Freetrade Appoints Jenny Zhao as CEO Following IG Group Acquisition

Jenny Zhao has
announced on LinkedIn that she is taking on the role of Chief Executive Officer
at Freetrade. The update was shared today.

The appointment
follows a period of leadership change at Freetrade. Viktor
Nebehaj announced in February that he would step down as Chief Executive
Officer this summer.

Earlier, IG
Group agreed to acquire Freetrade for £160 million in a deal funded from
its existing capital. Under the terms of the transaction, Freetrade was
expected to continue operating as a standalone business. The deal gave IG Group
access to the UK direct investment market and expanded its trading and
investment offering.

Former Farewill Executive Becomes
Freetrade CEO

Zhao’s appointment
follows a nine-month sabbatical and advisory period. During this time, she
worked independently and provided selective support to founders of purpose-led
organisations. She also described this period as an intentional break after
helping lead the acquisition of Farewill by Dignity.

Before her sabbatical,
Zhao spent three years and six months at Farewill in senior leadership roles.
She served briefly as Managing Director of Legal Services and Board Director.
Prior to that, she was Chief Operating Officer and Board Director for a longer
period, and earlier Chief Commercial Officer. Farewill operates services
covering wills, probate, funerals, and funeral plans.

Commenting on her
appointment at Freetrade, Zhao said: “I’m joining a brilliant team at an
exciting stage of growth, on a mission to make trading simpler and accessible
to all types of investors.”

Marketing and Growth Career Leads CEO
Role

Zhao’s move to
Farewill followed nearly five years at Bulb. She joined in a marketing
leadership role and later became Head of Marketing. She then moved into growth
leadership positions, including Head of Growth and Acting Chief Growth Officer.
She later served as VP International for over a year, overseeing operations
across multiple international markets.

Before Bulb, she spent
four years and eleven months at Manning Gottlieb OMD. Her final position there
was Client Director, where she worked with clients including Google Nest, Uber,
Zopa, and Airbnb.

This article was written by Tareq Sikder at www.financemagnates.com.

SOURCE LINK : Freetrade Appoints Jenny Zhao as CEO Following IG Group Acquisition